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This web site has the following on the site, "DrBBQ World Famous Pit Master BBQ Hall of Famer." Our analyzers noticed that the web site also said " Dr BBQ is now on HSN." The Website also said " Before the Chicago native quit the family trucking business to become a full-time pit master, Ray Lampe spent 15 years testing different barbecue cooking styles, participating in competitions and shifting his growing interest in barbecue from a serious hobby into a career. This rub has great color as it cooks on the food. I like to put this one in the food processor until its finely ground. Who says pigs cant fly?." The website's header had best as the most important optimized keyword. It is followed by bbq, stpete, and tampa which isn't as ranked as highly as best. The next words drbbq.com uses is bay. st was included and might not be seen by search parsers.